Global media platform Teads announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands.
Teads’ global media platform will enable The Economist to scale both its outstream video and viewable display inventory, and increase video and display ad monetisation through both its direct sales team as well as Teads demand, across 40+ countries around the world.
Nicolas Sennegon, executive vice president and chief commercial officer at The Economist Group, said: “This year marks a milestone in The Economist Group history with our 175th anniversary and an ever growing audience of globally curious people. Our partnership with Teads will enable our partners to further engage with our audience through innovative technology and formats.”
Pierre Chappaz, co-founder and executive chairman at Teads, added: “As one of the world’s most respected media brands, we are delighted to be deepening our relationship with The Economist Group. Decision makers and influencers such as The Economist readers deserve the most sophisticated advertising experience, such as the one provided by our Global Media Platform.”
In July Teads also announced a partnership with BBC.
The Economist Group is a member of FIPP.
More like this
Axel Springer and Purplebricks will set up a joint holding company, that will acquire around 22 per cent of Homeday via the purchase of existing shares and a capital increase. In addition, Axel Springer’s existing stake of four per cent will be transferred to the holding company. Axel Springer and Purplebricks will each hold a 50 per cent stake in the joint holding company.15th Oct 2018 Deals
Meredith Corporation announced it has entered into a definitive agreement to sell the Time media brand to Marc and Lynne Benioff for US$190 million in cash. The transaction is subject to customary closing conditions and regulatory approval and is expected to close within 30 days.17th Sep 2018 Deals
Immediate Media Co today announces an agreement to acquire BBC Good Food - including the digital and live events businesses - from BBC Studios.3rd Sep 2018 Deals
A handful of UK magazine publishers claimed bragging rights for their newsstand performances during the first six months of 2018. The common thread emerging from magazines that showed newsstand growth seems to be the ability to double down on the qualities inherent to print and to create content that is uniquely different from all other mediums.8th Oct 2018 Features
Tor Jacobsen is SVP consumer marketing and revenue at Schibsted Media. He will speak at the 8th Data & AI for Media conference in London about how Schibsted leverages data and AI to acquire and retain subscribers.8th Oct 2018 Features
The establishment of an International Magazine Centre in Edinburgh is fast becoming a reality. Announcing the plans internationally for the first time, centre manager Nikki Simpson explains how this globally unique centre will bring international publishers to Scotland to grow into a hub for publishing expertise. It will also aim to promote a love for magazines and showcase the passion and talent of the publishing industry to consumers.15th Oct 2018 Features
View and download the speaker presentations from the FIPP Asia international conference, 14-15 September, Wuhan, China.10th Oct 2018 Insight News
Bloomberg is widening its expansion efforts in South America with a new co-branded digital partnership with Perfil, a leading publisher in Argentina.8th Oct 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next