Hearst UK partners with DS Automobiles for Red Smart Women Week
The week-long event will take place in London, United Kingdom, with a series of different networking sessions and workshops. Workshop topics include business and careers, self-care, modern parenting and the art of entertaining, featuring experts in all fields from Kelly Hoppen MBE, Melissa Hemsley to Jo Malone and the hugely popular social media influencers, Mother of Daughters and Father of Daughters.
The Smart Women Week franchise attracts over 2,000 attendees, and this year will be kicking off with an exclusive VIP launch party which will celebrate Red’s landmark 20th year.
DS Automobiles is providing a premium chauffeur-driven service with top-of-the-range Ultra Prestige DS 7 Crossbacks for key celebrities and presenters attending the Red Smart Women Week launch party. DS Automobiles is also hosting guests of the event in a DS-themed environment which showcases its brand attributes and will also show a first-glimpse of DS newest cars, which is part of its second-generation range.
Mark Blundell, UK marketing director at DS Automobiles said: “We are delighted to be involved with Red Smart Women Week, particularly at such an important time for our on-going brand development where we are rapidly expanding our retail network and all-new product line-up.
This event provides us with a great opportunity to introduce our DS brand to the Red audience where I hope our values of craftsmanship, technology and French luxury know-how will resonate with them in ways they find compelling and appealing.”
Victoria Archbold, MD of Hearst Live said: “With attendance figures to Red Smart Women Week up 50 per cent in 2017, it’s clear that the appetite for both sponsors and consumers is present for such an event. I’m delighted that DS Automobiles have joined us as title sponsor for 2018 and look forward to working with them through the duration of the week.”
Hearst UK is a member of FIPP.
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