Future announced the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to GBP £14m (US $19.8m). The five titles are, What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome.
The intended acquisition of popular brand What Hi-Fi? provides an entry into the complementary audio visual market, whilst Stuff complements Future’s existing technology brands. The acquisition of Stuff is conditional on Competition and Markets Authority approval. These brands will present Future with the opportunity to continue its strategy of organic growth in line with its content monetisation strategy.
The proposed acquisition will also give Future a position in new specialist verticals. FourFourTwo will give Future access to the football audience during World Cup year, whilst Practical Caravan and Practical Motorhome provide a strong subscriptions proposition in the outdoor leisure market.
Future predicts the acquisition will be earnings enhancing, driving growth in operating profitability and cash generation.
Zillah Byng-Thorne, CEO of Future, said: “This acquisition is a further demonstration of our strategy to develop evergreen content that connects with communities and further diversifies our revenue streams.
“These titles are well established brands with strong market positions that expand and enhance our presence in existing verticals and extend our reach into new communities.
“We have a track record in integrating and leveraging acquisitions and we are confident that this deal will be earnings enhancing and drive further growth in operating profitability and cash generation.”
Kevin Costello, CEO of Haymarket, added: “These world-class brands engage, inform and entertain millions of passionate enthusiasts. They - and their teams - have been part of the Haymarket story for many years. But as our strategic focus has evolved it’s become clear that they needed a new home where they can thrive and achieve their real potential. I’m confident Future is that home.
“Haymarket’s growth plan is increasingly focused around several clear investment themes. Firstly, building out our peerless position in consumer motoring media, to develop a strong ecommerce offer for the millions of new and used car buyers loyal to our iconic brands What Car?, Autocar and Pistonheads.
“And secondly, driving growth across our UK and international B2B portfolio - through innovative paid content, live and digital transactional models - as well as developing our client-facing content marketing agency. I’m pleased to say that we’re seeing growing momentum in all these areas.”
Haymarket and Future are members of FIPP.
More like this
Axel Springer has announced the acquisition of CeleraOne, a German provider of paid content technology. With the acquisition, the media company becomes a technology provider in the business of payment technology.6th Mar 2019 Deals
Dennis Publishing announced that it has acquired Kiplinger Washington Editors, a publisher specialised in business and personal finance information, in print and online.28th Feb 2019 Deals
Ringier has acquired a minority interest in the Berlin start-up Bot Labs, which was founded in January 2018 by Hubert Burda Media together with Ingo Rübe, the former CTO of the national publishing company at Burda. Bot Labs develops blockchain-based technological innovations for companies and offers cooperative models.3rd Dec 2018 Deals
In a statement released today by Jonathan Newhouse, Steve Newhouse and the Condé Nast board, the company announced it will be restructuring into one global company.27th Nov 2018 Deals
A Swiss digital news publisher has found their conversion rate of registered users to paying subscribers has increased by five times since they have altered their approach from building paywalls to creating "dynamic pay gates".14th Mar 2019 Features
After years of shifts, downsizing, and mergers, some magazine media around the world are feeling the pinch. We're all dealing with strained and sometimes non-existent resources, stretched for time, and tasked these days with doing more with less.18th Mar 2019 Features
It is early days for developing new mobile storytelling formats. Despite some successful prototypes, most of the heavy lifting is still about to happen, says Jacob Gjørtz, VP marketing at CCI Europe. Based on what we have learnt this far, brevity, video and AI will be central to what happens next.18th Mar 2019 Features
The Vietnam News Agency (VNA) has made the Innovation in Media 2018-2019 World Report available in Vietnamese.18th Mar 2019 Insight News
There is a lot of discussion within the content marketing, and indeed the publishing industry in general, as to how recent technological innovations are going to change branded communications. Christine Beardsell, chief content officer and board member of C3, and presenter at DIS 2019, is among the figures leading the conversation.18th Mar 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next