Future announced the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to GBP £14m (US $19.8m). The five titles are, What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome.
The intended acquisition of popular brand What Hi-Fi? provides an entry into the complementary audio visual market, whilst Stuff complements Future’s existing technology brands. The acquisition of Stuff is conditional on Competition and Markets Authority approval. These brands will present Future with the opportunity to continue its strategy of organic growth in line with its content monetisation strategy.
The proposed acquisition will also give Future a position in new specialist verticals. FourFourTwo will give Future access to the football audience during World Cup year, whilst Practical Caravan and Practical Motorhome provide a strong subscriptions proposition in the outdoor leisure market.
Future predicts the acquisition will be earnings enhancing, driving growth in operating profitability and cash generation.
Zillah Byng-Thorne, CEO of Future, said: “This acquisition is a further demonstration of our strategy to develop evergreen content that connects with communities and further diversifies our revenue streams.
“These titles are well established brands with strong market positions that expand and enhance our presence in existing verticals and extend our reach into new communities.
“We have a track record in integrating and leveraging acquisitions and we are confident that this deal will be earnings enhancing and drive further growth in operating profitability and cash generation.”
Kevin Costello, CEO of Haymarket, added: “These world-class brands engage, inform and entertain millions of passionate enthusiasts. They - and their teams - have been part of the Haymarket story for many years. But as our strategic focus has evolved it’s become clear that they needed a new home where they can thrive and achieve their real potential. I’m confident Future is that home.
“Haymarket’s growth plan is increasingly focused around several clear investment themes. Firstly, building out our peerless position in consumer motoring media, to develop a strong ecommerce offer for the millions of new and used car buyers loyal to our iconic brands What Car?, Autocar and Pistonheads.
“And secondly, driving growth across our UK and international B2B portfolio - through innovative paid content, live and digital transactional models - as well as developing our client-facing content marketing agency. I’m pleased to say that we’re seeing growing momentum in all these areas.”
Haymarket and Future are members of FIPP.
More like this
Wainscot Media, a provider of publishing and content marketing solutions based in the USA, has acquired 9Threads, publisher of two prominent B2B fashion magazines and its associated properties.28th May 2019 Deals
Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, today announced that it has finalised the purchase of the intellectual property of Sports Illustrated from Meredith Corporation. This acquisition adds a new vertical to ABG's growing platform and portfolio, which currently generates over US$9.3 billion in global retail sales annually.28th May 2019 Deals
Discovery announced it has acquired Golf Digest from Condé Nast. Golf Digest will extend Discovery’s global golf media business to the US market through the brand's multi-platform distribution and reach.13th May 2019 Deals
Future is adding two cycling brands to its consumer portfolio: Cyclingnews and the magazine Procycling, acquired from Immediate Media. The brands feature cycling industry analysis, insight, photography and exclusive interviews.25th Apr 2019 Deals
For over 50 years, Rolling Stone has been iconic in its coverage of music and popular culture, political journalism and commentary. From the Beatles' Magical Mystery tour to Shawn Mendes, Rolling Stone has covered the greatest rockstars, the hottest celebrities, the biggest political stories. Called a 'counterculture bible' by The New York Times, the magazine has launched careers, defined what was cool, inspired a rock song, been embroiled in controversy, and over the last two years, found a new home with Penske Media Corporation.17th Jun 2019 Features
Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.17th Jun 2019 Features
Condé Nast International today announced the launch of Vogue Business Talent, a curated recruitment platform for professionals seeking opportunities with the world’s leading fashion brands. The new platform, launching with selected opportunities in London, New York, Paris, Milan and Hong Kong forms part of Vogue Business, the online B2B publication launched in January 2019.12th Jun 2019 Industry News
A little under half of the people in the United Kingdom and Finland said they first referred to news websites or apps when using a smartphone for news, according to Reuters most recent Digital News Report. While around half of people in the United States and Italy said they used social media and messaging apps when initially engaging with news on their smartphones.17th Jun 2019 Insight News
Hearst UK has commissioned a comprehensive piece of research with Theobalds Road, on the power of positivity. According to the research, people with a positive outlook on life are much more open minded and purposeful, and much more receptive to commercial messages. Thus, making them a key audience for advertisers.11th Jun 2019 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next